[K-POP] BTS, a real ‘hot shot’ beyond ‘K-pop’
The group BTS has gone beyond the realm of 'K-pop'.
The single 'Butter' released by BTS on the 21st of last month topped the US Billboard's main single chart 'Hot 100'. Billboard announced this on its official website on the 1st (local time) through an article titled "Smooth start: 'Butter' topped the Billboard's 'Hot 100'".
'Hot 100' is Billboard's main chart, which compiles single rankings by synthesizing the number of streaming, radio broadcasts, and sound source sales. and 242800 downloads. In addition, by the 30th of last month, the number of radio broadcast listeners was counted as 18.1 million.
After reaching No. 1 on the first ‘Hot 100’ with their digital single ‘Dynamite’ in August of last year, BTS ranked first on the ‘Hot 100’ chart with 4 songs in just 9 months. This is the shortest period since Justin Timberlake's record set between 2006 and 2007 (about 7 months), and among the group, it is the shortest period since the Jackson Five (8 months, 2 weeks) in 1970. There are a total of 7 groups including BTS, The Beatles, The Supremes, Justin Timberlake, The Jackson Five, Mariah Carey, and Paula Abdul, who have created 4 number-one songs within a year. BTS is the only singer from Asia. In addition, 'Butter' is also the 10th song to enter the #1 spot on the 'Hot 100' chart this year.
[Skyung X Issue] BTS, a real ‘hot shot’ beyond ‘K-pop’
He became the 3rd singer with the most hot shots (entering 1st place) on the ‘Hot 100’. Ariana Grande, with number 5, took first place, while Justin Bieber and Drake tied for second with number 4. Following this, BTS, along with Mariah Carey, Taylor Swift, and Travis Scott, made a total of three hot shots (‘Dynamite’, ‘Life Gos On’, and ‘Butter’) to rank third side by side.
This is an achievement that goes beyond the title of 'the first Korean singer' who put 'Dynamite' at number one on the 'Hot 100'. BTS started with 'Dynamite', a remix version of 'Savage Love' by pop star Jason Derulo, a featured song, and the title of the album 'BE (Deluxe Edition)' released in November last year. The song 'Life Goes On' was ranked No. 1 on the 'Hot 100' in 3 months, showing off its power. In particular, 'Life Gos On' is the first Korean song to top the 'Hot 100' in the 62-year history of the Billboard, and is the only band to enter #1 on the 'Hot 100' and the main album chart 'Billboard 200' in the same week. He set a new record and shocked the world.
And with this new song 'Butter', there is no need to mention the title of 'K-Pop First' anymore, and only the name BTS has become a new legend on Billboard and the world music industry. It has become a true ‘hot shot’ (a person who excels in a specific field) that dominates the global music scene.
'Butter' is also sweeping global charts such as 'Global 200' and 'Billboard Global (excluding the US)'. It was also the 7th song in their career that took first place on the 'Digital Song Sales' chart and reached the top on the chart, breaking their own record for the most number of positions as a group. In addition, the 'Butter' music video set a new record of 'the most views in a 24-hour YouTube music video' with 108.2 million views within 24 hours of its release, and the May 21 chart released by Spotify, the world's largest music streaming company. Also, on the first day of its release, it acquired a total of 20.9 million global streams, setting a new record for 'the highest number of global streams in Spotify history' Expectations are high for the legendary move that will continue in the future with the record march of 'Butter' that has just begun.
